Synopsis
This best-selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is now available in a thoroughly revised and updated fifth edition. This book introduces students to the fundamental concepts and principles of strategy. It gives students the tools they need to formulate and implement strategies. It now includes additional material on the strategic planning processes within companies. It reflects recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company. It includes revisions to the section on knowledge management to reflect the maturing of this field. It provides a more integrated view of corporate scope, and the organization and management of the multi-business firm. It reconsiders the shareholder value model, and has more coverage of values and corporate social responsibility. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.
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À propos de l?auteur
Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
