Articles liés à International Management

International Management - Couverture souple

Mead, Richard

 
9781405173995: International Management
Couverture souple
ISBN 10 : 1405173998 ISBN 13 : 9781405173995
Editeur : Wiley-Blackwell, 2009

Synopsis

As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions.

  • Discussion of cross-cultural models is updated by including the 'crossvergence' framework developed during the 1990s, as well as the latest new research on organizational culture
  • Coverage of how and to what extent cultural variation affects the implementation of e-technology at the workplace (esp. in multinational subsidiaries)
  • New material on the management of marketing/sales teams across borders and implications of cultural differences for expatriate managers.
  • The addition of several new cases, from the Middle East, Latin America and Africa as well as new cases in in Asia.

The 4th edition retains the special appendix on how to write a successful dissertaion or project which makes this a useful text for both MBA and advanced undergraduate courses.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Richard Mead convenes international management programs at the School of Oriental and African Studies, University of London. He has 35 years experience teaching communications management, including a visiting position at the Kellogg Graduate School of Management, Northwestern, and teaching at the Sasin Graduate Institute of Business Administration, Thailand.

Tim Andrews is Senior Lecturer in Management at the University of Strathclyde, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley-Blackwell
Date d'édition
2009
Langue
anglais
ISBN 10 
1405173998
ISBN 13 
9781405173995
Reliure
Broché
Numéro d'édition
4
Nombre de pages
486
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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