Development Communication: Reframing the Role of the Media - Couverture souple

Couverture souple

ISBN 10 : 1405187948 ISBN 13 : 9781405187947

Editeur : Wiley-Blackwell, 2009

Synopsis

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.

• Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
• Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
• Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

A propos du livre

À propos de l?auteur

Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).

Détails de l'édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1405187948
• ISBN 13: 9781405187947
• Reliure: Broché
• Nombre de pages: 254
• Éditeur: McPhail Thomas L.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible