The Handbook of Crisis Communication - Couverture rigide

Couverture rigide

ISBN 10 : 1405194413 ISBN 13 : 9781405194419

Editeur : Wiley-Blackwell, 2009

Synopsis

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. 

• Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina
• Explores the key emerging areas of new technology and global crisis communication
• Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

A propos du livre

À propos de l'auteur

W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University, USA. He is the author of Code Red in the Boardroom (2006), and Today's Public Relations (2006).

Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University, USA. She is the author of numerous articles related to corporate communication.
Together, they have co-authored It's Not Just PR (Wiley-Blackwell 2007), and PR Strategy and Application (Wiley-Blackwell 2010).

Détails de l'édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1405194413
• ISBN 13: 9781405194419
• Reliure: Relié
• Nombre de pages: 768
• Éditeur: Coombs W. Timothy, Holladay Sherry J.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible