FT Promo The Definitive Business Plan - Couverture souple

Stutely, Richard

Couverture souple

ISBN 10 : 1405822171 ISBN 13 : 9781405822176

Editeur : Pearson Education Limited, 2005

Synopsis

Get the Financial Times at HALF PRICE for 4 weeks when you buy this Financial Times Prentice Hall book. Details of your exclusive money-saving voucher pack will be enclosed with your order.
A good business plan is the difference between success and not even getting the chance to try. This international bestseller is THE ultimate guide to business planning. Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls. If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over. The Definitive Business Plan will make sure your plan is good enough to start, run or revitalise any business enterprise. "Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool." - er N. Tan, Senior Vice President, Hambrecht & Quist
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A propos du livre

Biographie de l'auteur

Richard Stutely has unique insight into strategic and operational planning on both sides of the funding desk ?? reviewing, preparing and using plans. His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), and The Economist Numbers Guide (published in several languages) .He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker.

John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota.

Présentation de l'éditeur

To give your new business a fighting chance, before you invest your talent, your capital, and your time in writing a business plan, you must make sure you’ve checked out the fundamentals. The New Business Road Test (027366569) is the critical guide to understanding the fundamentals of business start-up, in the early stages, where they are most important. Know that you and your ideas have got what it takes before you write your killer plan.

THE ultimate guide to business planning and international best selling, Definitive Business Plan (0273659219) is therefore the ideal follow up to help you put pen to paper and build a plan capable of driving and directing a robust business. A good business plan is the difference between success and not even getting the chance to try. The second edition of The Definitive Business Plan is the fast track to intelligent business planning.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1405822171
• ISBN 13: 9781405822176
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italie