Principles and Practice of Marketing - Couverture souple

Blythe, Jim

Couverture souple

ISBN 10 : 1408011476 ISBN 13 : 9781408011478

Editeur : Cengage Learning EMEA, 2009

Synopsis

The latest book from Cengage Learning on Principles and Practice of Marketing

A propos du livre

Présentation de l'éditeur

This book both explains the received wisdom about marketing and at the same time provides the counter-arguments which moderate the debate. Principles & Practice of Marketing examines what marketing will and will not do, and seeks to strike a balance between academic thinking and practical experience. It is an ideal introduction for students new to marketing and to business generally, at undergraduate and postgraduate level. The author writes in an engaging, student-friendly style and he provides a wealth of interesting and relevant real world examples to show students how practice and theory overlap. Principles & Practice of Marketing is a full-service text both for lecturers and for their students. It provides an innovative, comprehensive set of ancillary material to make learning marketing a pleasure.

Biographie de l'auteur

Jim Blythe is Visiting Reader in Marketing at Plymouth Business School. He has written numerous textbooks, is the Editor of The Marketing Review and a member of the editorial boards for the Journal of Selling and Major Account Management and Consumer Behaviour: An International Review.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1408011476
• ISBN 13: 9781408011478
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 768
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible