Articles liés à Strategy: Process, Content, Context, An International...

Strategy: Process, Content, Context, An International Perspective - Couverture souple

De Wit, Bob; Meyer, Ron

 
9781408019023: Strategy: Process, Content, Context, An International Perspective
Couverture souple
ISBN 10 : 1408019027 ISBN 13 : 9781408019023
Editeur : Cengage Learning EMEA, 2010

Synopsis

Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context.

De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam.
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, the Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
2010
Langue
anglais
ISBN 10 
1408019027
ISBN 13 
9781408019023
Reliure
Broché
Numéro d'édition
4
Nombre de pages
975
Coordonnées du fabricant
non disponible
Personne responsable
non disponible