Articles liés à International Marketing Strategy

International Marketing Strategy - Couverture souple

Doole, Isobel; Lowe, Robin

 
9781408044070: International Marketing Strategy

Synopsis

"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781861527721: International Marketing Strategy. Analysis, Development And Implemenation

Edition présentée

ISBN 10 :  1861527721 ISBN 13 :  9781861527721
Editeur : Cengage Learning EMEA, 2001
Couverture souple