Marketing Essentials - Couverture souple

Dibb, Sally; Simkin, Lyndon

Couverture souple

ISBN 10 : 1408073684 ISBN 13 : 9781408073681

Editeur : Cengage Learning EMEA, 2013

Synopsis

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

A propos du livre

À propos des auteurs

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1408073684
• ISBN 13: 9781408073681
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible