Successful Event Management, A Practical Handbook (with CourseMate and eBook Access Card) - Couverture souple

Shone, Anton; Parry, Bryn

Couverture souple

ISBN 10 : 1408075997 ISBN 13 : 9781408075999

Editeur : Cengage Learning EMEA, 2013

Synopsis

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.

A propos du livre

Présentation de l'éditeur

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. It is presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. "Successful Event Management" is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1408075997
• ISBN 13: 9781408075999
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 334
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible