Successful Event Management, A Practical Handbook (with CourseMate and eBook Access Card) - Couverture souple

Shone, Anton; Parry, Bryn

Couverture souple

ISBN 10 : 1408075997 ISBN 13 : 9781408075999

Editeur : Cengage Learning EMEA, 2013

Synopsis

Successful Event Management Provides an overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. This title focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. Full description

A propos du livre

Présentation de l'éditeur

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. It is presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. "Successful Event Management" is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.

À propos de cette édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2013
• ISBN 10: 1408075997
• ISBN 13: 9781408075999
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 334