Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business - Couverture souple

Holden, Philip R.

 
9781408100721: Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business
Couverture souple
ISBN 10 : 140810072X ISBN 13 : 9781408100721
Editeur : A & C Black Publishers Ltd, 2008

Synopsis

For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

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À propos de l?auteur

Philip Holden is Senior Lecturing in Marketing at the University of Greenwich. He established the Small Business MBA at Greenwich University, London, and is the Programme Leader for the full-time MA in Strategic Marketing Communications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
A & C Black Publishers Ltd
Date d'édition
2008
Langue
anglais
ISBN 10 
140810072X
ISBN 13 
9781408100721
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible