Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment - Couverture souple

Brain, David; Thomas, Martin

Couverture souple

ISBN 10 : 1408105950 ISBN 13 : 9781408105955

Editeur : A & C Black Publishers Ltd, 2008

Synopsis

The way people buy has gone through a massive revolution in recent
years: thanks to blogs, review sites and chat rooms, we no longer have
to rely on what a company says about its products and services - we can
read what our fellow consumers think about what they've bought, and
make our own decisions bearing those views in minds. The result?
Empowered customers who know exactly what they want and who can now
explore many ways to get it.

Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing,
David Brain and Martin Thomas explain what marketers, advertisers and
brand specialists need to do to communicate with today's savvier
consumers. They include case studies of successes and failures from the
business world and beyond, and interview leaders such as Michael Dell
and Sebastian Coe to help illustrate their points.

A propos du livre

À propos de l'auteur

David Brain is president and CEO of Edelman Europe, one of the world's
largest PR firms. Martin Thomas runs his own marketing communications
consultancy and was previously head of strategy at the Media Planning
Group. He is a member of the board of Sport England.

Détails de l'édition

• Éditeur: A & C Black Publishers Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1408105950
• ISBN 13: 9781408105955
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible