Direct and Digital Marketing in Practice - Couverture souple

Thomas, Brian; Housden, Matthew

 
9781408127520: Direct and Digital Marketing in Practice
Couverture souple
ISBN 10 : 1408127520 ISBN 13 : 9781408127520
Editeur : A&C Black Business Information and Development, 2011

Synopsis

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Brian Thomas has been in marketing and management for more than 40 years. He is Course Director for the UK residential courses for the Institute of Direct Marketing (IDM) Diploma in Direct & Interactive Marketing. Brian has worked with a wide variety of clients worldwide, including IBM, Microsoft, American Express, Legal & General, Save the Children, Help the Aged and Barnado's.

Matthew Housden is a marketing consultant, author, academic and trainer. He has worked in marketing for 25 years, with a client list that includes IBM, Barclays and Microsoft. He is Principal Lecturer in Marketing at the University of Greenwich, and a visiting professor at the Grenoble Graduate School of Business.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
A&C Black Business Information and Development
Date d'édition
2011
Langue
anglais
ISBN 10 
1408127520
ISBN 13 
9781408127520
Reliure
Broché
Numéro d'édition
2
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible