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Dictionary of Marketing: Over 6,000 Terms Clearly Defined. A. Ivanovic, Peter Collin - Couverture souple

Ivanovic, A.; Collin, Peter

 
9781408152089: Dictionary of Marketing: Over 6,000 Terms Clearly Defined. A. Ivanovic, Peter Collin

Synopsis

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

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Présentation de l'éditeur

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.