Articles liés à Brand Anarchy: Managing corporate reputation

Brand Anarchy: Managing corporate reputation - Couverture souple

Waddington, Stephen; Earl, Steve

 
9781408157220: Brand Anarchy: Managing corporate reputation
Couverture souple
ISBN 10 : 1408157225 ISBN 13 : 9781408157220
Editeur : A&C Black Business Information and Development, 2012

Synopsis

Organisations of all types and sizes protect their reputations fiercely, but what can they do when things get out of control? How can they cope with the challenges of new media? This plain-speaking, shrewd book is a survival guide for anyone concerned what others think or say about them.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Stephen Waddington is also a joint Managing Director of Speed. As well as his client work, he speaks regularly at business and marketing conferences about reputational risk, media change and how brands can best change their approach to communication in order to be more successful today. He is a former technology and regional journalist.

Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
A&C Black Business Information and Development
Date d'édition
2012
Langue
anglais
ISBN 10 
1408157225
ISBN 13 
9781408157220
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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