Fundamentals of Strategy with Student Access Card - Couverture souple

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

Couverture souple

ISBN 10 : 1408221195 ISBN 13 : 9781408221198

Editeur : Pearson Education Limited, 2008

Synopsis

Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

A propos du livre

À propos de l?auteur

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1408221195
• ISBN 13: 9781408221198
• Reliure: Broché
• Nombre de pages: 313
• Coordonnées du fabricant: non disponible
• Personne responsable: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italie