Articles liés à Principles of Marketing (Arab World Editions) with...

Principles of Marketing (Arab World Editions) with MyMarketingLab - Couverture souple

Tolba, Ahmad; Habib, Anwar; Kotler, Philip; Armstrong, Gary

 
9781408289075: Principles of Marketing (Arab World Editions) with MyMarketingLab
Couverture souple
ISBN 10 : 1408289075 ISBN 13 : 9781408289075
Editeur : Pearson Education Limited, 2011

Synopsis

Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong’s hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong’s hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2011
Langue
anglais
ISBN 10 
1408289075
ISBN 13 
9781408289075
Reliure
Broché
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie