Articles liés à Niche: The missing middle and why business needs to...
Synopsis
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive, and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Niche: The missing middle and why business needs to...
Image d'archives
Niche - why the market no longer favours the mainstream
Edité par
Gardner Press, 2012
ISBN 10 : 1408702436
ISBN 13 : 9781408702437
Ancien ou d'occasion
Couverture souple
Vendeur : LiLi - La Liberté des Livres, CANEJAN, France
Évaluation du vendeur 5 sur 5 étoiles
Etat : very good. l'article peut presenter de tres legers signes d'usure, petites rayures ou imperfections esthetiques. vendeur professionnel; envoi soigne en 24/48h. N° de réf. du vendeur 2507070005723
Quantité disponible : 1 disponible(s)
Image d'archives
Niche: The missing middle and why business needs to specialise to survive
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781408702437
Quantité disponible : 1 disponible(s)
Image d'archives
Niche: The missing middle and why business needs to specialise to survive
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Niche: The missing middle and why business needs to specialise to survive This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781408702437
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Niche: The missing middle and why business needs to specialise to survive
Edité par
Little, Brown, 2011
ISBN 10 : 1408702436
ISBN 13 : 9781408702437
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs8109359126
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Niche: The missing middle and why business needs to specialise to survive
Edité par
Little, Brown, 2011
ISBN 10 : 1408702436
ISBN 13 : 9781408702437
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs2662701775
Quantité disponible : 1 disponible(s)
Image d'archives
Niche: The missing middle and why business needs to specialise to survive
Edité par
Little, Brown, 2011
ISBN 10 : 1408702436
ISBN 13 : 9781408702437
Ancien ou d'occasion
paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. N° de réf. du vendeur CHL10026504
Quantité disponible : 1 disponible(s)