Sensemaking: What Makes Human Intelligence Essential in the Age of the Algorithm - Couverture souple

Madsbjerg, Christian

Couverture souple

ISBN 10 : 140870837X ISBN 13 : 9781408708378

Editeur : Little, Brown, 2017

Synopsis

We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.

A propos du livre

À propos de l?auteur

Christian Madsbjerg is a founder of ReD Associates, a strategy consulting company based in the human sciences and employing anthropologists, sociologists, art historians, and philosophers. Madsbjerg studied philosophy and political science in Copenhagen and London. He lives in New York City.

Détails de l'édition

• Éditeur: Little, Brown
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 140870837X
• ISBN 13: 9781408708378
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible