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Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-location - Couverture rigide

Motoyama, Yasuyuki

 
9781409421467: Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-location
Couverture rigide
ISBN 10 : 1409421465 ISBN 13 : 9781409421467
Editeur : Routledge, 2012

Synopsis

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.

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À propos de l'auteur

Yasuyuki Motoyama is a senior Scholar in Research and Policy and with Kauffman Labs for Enterprise Creation at the Ewing Marion Kauffman Foundation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2012
Langue
anglais
ISBN 10 
1409421465
ISBN 13 
9781409421467
Reliure
Relié
Nombre de pages
180
Coordonnées du fabricant
non disponible
Personne responsable
non disponible