Articles liés à Corporate Social Performance in Emerging Markets

Corporate Social Performance in Emerging Markets - Couverture souple

Lakatos, Zsófia

 
9781409432647: Corporate Social Performance in Emerging Markets

Synopsis

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history. Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic, Slovakia, Croatia and Slovenia. It does this by enabling them to focus on the difference of stakeholders and their attitudes to those of Western Europe. The author, ZsÃ3fia Lakatos, provides a review of the major differences between the various CEE countries, supported by interview research from leading executives in some of the blue-chip companies already operating in the region.

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À propos de l'auteur

ZsÃ3fia Lakatos is Managing Director of Hill + Knowlton, Hungary and Vice-President of the Hungarian PR Association.

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