Marketing SparkCharts

SparkNotes

ISBN 10 : 1411470508 ISBN 13 : 9781411470507

Editeur : Sparknotes, 2014

Synopsis

SparkCharts™:
The information you need-concisely, conveniently, and accurately.

 

Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. Theyll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

This four-page chart covers:

• Marketing strategy and opportunities
• The marketing plan
• Segmentation, targeting, and positioning
• Consumer behavior
• The four Ps: product, place, promotion, and price
• Market research
• Marketing in the digital economy
• Permission-based, database, and direct marketing
• Marketing ethics
• Global marketing
  

 

Détails de l'édition

• Éditeur: Sparknotes
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1411470508
• ISBN 13: 9781411470507
• Reliure: Brochure
• Nombre de pages: 4
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible