Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines - Couverture souple

Mordkovich, Boris; Mordkovich, Eugene

 
9781411628175: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
Couverture souple
ISBN 10 : 1411628179 ISBN 13 : 9781411628175
Editeur : Lulu.com, 2005

Synopsis

You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?

You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).

The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Business, Economics, Marketing, Advertising, Promotion, SEO, PPC

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lulu.com
Date d'édition
2005
Langue
anglais
ISBN 10 
1411628179
ISBN 13 
9781411628175
Reliure
Broché
Nombre de pages
202
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

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France