Strategic Management in the Media: Theory to Practice - Couverture souple

Kung, Lucy

Couverture souple

ISBN 10 : 1412903130 ISBN 13 : 9781412903134

Editeur : SAGE Publications Inc, 2008

Synopsis

Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context.

It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.

The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsman, CNN, MTV, Disney and Pixar.

A propos du livre

À propos de l'auteur

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo

She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and  Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

 

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1412903130
• ISBN 13: 9781412903134
• Reliure: Broché
• Nombre de pages: 248
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible