Articles liés à Mcquail's Mass Communication Theory
Synopsis
OVER 80,000 COPIES SOLD!
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Thoroughly up-to-date, this new edition includes:
- a glossary of nearly a hundred key terms in media and communication
- additional pedagogical features, such as break out boxes and end of chapter summaries
- more contemporary media examples
The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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McQuail's Mass Communication Theory
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Paperback. Etat : Very Good. McQuail's Mass Communication Theory This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781412903721
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McQuail's Mass Communication Theory
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SAGE Publications, Limited, 2005
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ISBN 13 : 9781412903721
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McQuail's Mass Communication Theory
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ISBN 13 : 9781412903721
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McQuail?s Mass Communication Theory
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Mcquail?s Mass Communication Theory
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ISBN 10 : 1412903726
ISBN 13 : 9781412903721
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781412903721. N° de réf. du vendeur 9060566
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McQuail?s Mass Communication Theory
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McQuail's mass communication theory.
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5. ed., repr. 616 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9781412903721 Sprache: Englisch Gewicht in Gramm: 550. N° de réf. du vendeur 2161127
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McQuail's mass communication theory.
Edité par
Los Angeles, Calif., Sage, 2007
ISBN 10 : 1412903726
ISBN 13 : 9781412903721
Ancien ou d'occasion
Couverture souple
Vendeur : Antiquariat Bookfarm, Löbnitz, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
5. ed., repr. 616 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9781412903721 Sprache: Englisch Gewicht in Gramm: 550. N° de réf. du vendeur 2160894
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McQuail?s Mass Communication Theory
Edité par
SAGE Publications Inc, United States, Thousand Oaks, 2005
ISBN 10 : 1412903726
ISBN 13 : 9781412903721
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Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. OVER 80,000 COPIES SOLD! The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuails Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. Thoroughly up-to-date, this new edition includes: - a glossary of nearly a hundred key terms in media and communication - additional pedagogical features, such as break out boxes and end of chapter summaries - more contemporary media examples The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuails Mass Communication Theory remains the most integrated and comprehensive introduction to the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001778551
Quantité disponible : 1 disponible(s)