Postgraduate Research in Business - Couverture souple

Quinton, Sarah; Smallbone, Teresa

Couverture souple

ISBN 10 : 1412908361 ISBN 13 : 9781412908368

Editeur : Sage Publications Ltd, 2006

Synopsis

In Postgraduate Research in Business, Sarah Quinton and Teresa Smallbone provide a vital introduction to the research process and the thinking and learning skills needed to successfully complete postgraduate research. In step-by-step terms, the authors detail the 'tools of the trade' - the practical and the intellectual skills - that underpin the study of Business and Management, from research skills and project planning to strategies for reading, writing, and presentation.

A propos du livre

À propos de l'auteur

Sarah Quinton is a researcher fascinated by how digitalisation is changing society and how we as researchers explore that changed society. As an academic Sarah teaches research methods with a particular focus on the breadth and ethical implications of digital research possibilities and she spends much time encouraging her Masters' and PhD students to consider the opportunities and complexities of digital research. Previous writing for Sage includes a text book Postgraduate research in business: a critical guide. Sarah's research centres around how and why digital technologies are shaping the world of consumption, small business strategy, and citizen behaviour. Her work has been published in multiple international journals including Industrial Marketing Management, Journal of Strategic Marketing, Journal of Marketing Management, International Journal of Management Reviews.


Sarah Quinton is Chair of the Research Ethics Committee and a Senior Lecturer in the Marketing Department, Faculty of Business, Oxford Brookes University, UK.

À propos de la quatrième de couverture

In Postgraduate Research in Business, Sarah Quinton and Teresa Smallbone provide a vital introduction to the research process and the thinking and learning skills needed to successfully complete postgraduate research. In step-by-step terms, the authors detail the `tools of the trade' - the practical and the intellectual skills - that underpin the study of Business and Management, from research skills and project planning to strategies for reading, writing and presentation. Postgraduate Research in Business provides: "" A student-friendly guide to thinking critically about Business and Management research "" Guidance on the best way to approach research "" A clear focus on finding research topics and developing them in to dissertations "" Essential help in forging critical reading skills "" Helpful advice on making your research project manageable "" An inside view on the assumptions and requirements of post graduate research in business "" Structured support for writing up your research This is essential reading for any student doing an MBA, an MA, or starting a PhD in Business or Management Studies. It will provide a vital supplement to the plethora of textbooks in Business and Research Methods.

Détails de l'édition

• Éditeur: Sage Publications Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1412908361
• ISBN 13: 9781412908368
• Reliure: Broché
• Nombre de pages: 184
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne