Handbook of Public Relations - Couverture souple

Couverture souple

ISBN 10 : 1412909546 ISBN 13 : 9781412909549

Editeur : SAGE Publications, Inc, 2004

Synopsis

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

A propos du livre

À propos de l?auteur

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know--key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 1412909546
• ISBN 13: 9781412909549
• Reliure: Broché
• Nombre de pages: 816
• Éditeur: Heath Robert L.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible