Statistics for Marketing and Consumer Research - Couverture souple

Mazzocchi, Mario

Couverture souple

ISBN 10 : 1412911222 ISBN 13 : 9781412911221

Editeur : SAGE Publications Ltd, 2008

Synopsis

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

A propos du livre

À propos de l'auteur

Mario Mazzocchi is Associate Professor in Statistics and Economics at the Department of Statistical Sciences of the University of Bologna. He is also Visiting Research Fellow at the University of Reading, where he has previously served as a lecturer in Applied Economics and Consumer Behaviour. He is currently a consultant to FAO on nutrition policies, and has been appointed by the European Commission as a permanent member of the group of experts on the evaluation of the EU School Fruit Scheme. He is Associate Editor of the journal Food Policy. He has led research teams of the University of Bologna in four EC-funded research projects. He has published two books(Fat Economics and Statistics for Marketing and Consumer Research) and about 40 articles in international refereed papers on a variety of applied economics topics, including consumer research, policy evaluation, health economics, tourism economics, time series econometrics.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1412911222
• ISBN 13: 9781412911221
• Reliure: Broché
• Nombre de pages: 412
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne