Marketing: A Critical Introduction - Couverture souple

Hackley, Chris

Couverture souple

ISBN 10 : 1412911494 ISBN 13 : 9781412911498

Editeur : SAGE Publications Ltd, 2009

Synopsis

This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.

A propos du livre

À propos de l?auteur

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university's first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1412911494
• ISBN 13: 9781412911498
• Reliure: Broché
• Nombre de pages: 186
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible