Articles liés à Marketing: A Critical Introduction

Marketing: A Critical Introduction - Couverture souple

Hackley, Chris

 
9781412911498: Marketing: A Critical Introduction
Couverture souple
ISBN 10 : 1412911494 ISBN 13 : 9781412911498
Editeur : SAGE Publications Ltd, 2009

Synopsis

This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.

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À propos de l'auteur

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university's first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
1412911494
ISBN 13 
9781412911498
Reliure
Broché
Nombre de pages
186
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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