Student Workbook for Public Relations Writing: Principles in Practice - Couverture souple

Treadwell, Donald; Treadwell, Jill B.

 
9781412914444: Student Workbook for Public Relations Writing: Principles in Practice
Couverture souple
ISBN 10 : 1412914442 ISBN 13 : 9781412914444
Editeur : SAGE Publications, Inc, 2005

Synopsis

Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may "work" as they complete assignments.  These clients include both commercial and non-profit organizations. A new "Research" section bridges the gap between clients and the real world of the student's college city or region so that clients can be "localized" to the student's area.  This will also be useful for faculty who choose to assign actual or other fictional clients.
Key Features:

  • More than 60 exercises link macro-level concepts and micro-level writing decisions to put principles into practice
  • Allows students to craft their writing in a variety of situations to address real-world problems and persuade readers
  • An initial research project helps students create a profile of their local college area so that they can write for "real" media and make decisions based on their own experience as well as on the client background provided 
  • New "Plan of Attack" forms for writing exercises guide students through the planning needed for writing projects and help faculty assess student thinking and understanding as well as message execution

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may "work" as they complete assignments.  These clients include both commercial and non-profit organizations. A new "Research" section bridges the gap between clients and the real world of the student's college city or region so that clients can be "localized" to the student's area.  This will also be useful for faculty who choose to assign actual or other fictional clients.
Key Features:

  • More than 60 exercises link macro-level concepts and micro-level writing decisions to put principles into practice
  • Allows students to craft their writing in a variety of situations to address real-world problems and persuade readers
  • An initial research project helps students create a profile of their local college area so that they can write for "real" media and make decisions based on their own experience as well as on the client background provided 
  • New "Plan of Attack" forms for writing exercises guide students through the planning needed for writing projects and help faculty assess student thinking and understanding as well as message execution

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications, Inc
Date d'édition
2005
Langue
anglais
ISBN 10 
1412914442
ISBN 13 
9781412914444
Reliure
Broché
Numéro d'édition
2
Nombre de pages
162
Coordonnées du fabricant
non disponible
Personne responsable
non disponible