Investigating Audiences - Couverture souple

Ruddock, Andy

Couverture souple

ISBN 10 : 1412922704 ISBN 13 : 9781412922708

Editeur : SAGE Publications Ltd, 2007

Synopsis

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers, and listeners.

A propos du livre

À propos de l?auteur

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1412922704
• ISBN 13: 9781412922708
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 185
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne