Key Concepts in Public Relations - Couverture rigide

Franklin, Bob; Pill, Eliot; Mosdell, Nick; Hogan, Mike

Couverture rigide

ISBN 10 : 1412923182 ISBN 13 : 9781412923187

Editeur : SAGE Publications Inc, 2009

Synopsis

Key Concepts in Public Relations:

• Provides a comprehensive, easy-to-use overview to the field
• Covers over 150 central concepts in PR
• Paves the way for students to tackle primary texts
• Grounds students in both practice and theory
• Takes it further with recommended reading

A propos du livre

Biographie de l'auteur

Bob Franklin, Mike Hogan, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies. Bob Franklin is the author of the successful Key Concepts in Journalism Studies. Quentin Langley is a public relations professional, writer, speaker and lecturer, and chairs the CIPR (Chartered Institute of Public Relations) education and training committee.

Présentation de l'éditeur

Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theory Takes it further with recommended reading

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1412923182
• ISBN 13: 9781412923187
• Reliure: Relié
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible