Key Concepts in Public Relations - Couverture souple

Franklin, Bob; Hogan, Mike; Langley, Quentin; Mosdell, Nick; Pill, Eliot

Couverture souple

ISBN 10 : 1412923190 ISBN 13 : 9781412923194

Editeur : SAGE Publications Ltd, 2009

Synopsis

Key Concepts in Public Relations:

• Provides a comprehensive, easy-to-use overview to the field
• Covers over 150 central concepts in PR
• Paves the way for students to tackle primary texts
• Grounds students in both practice and theory
• Takes it further with recommended reading

A propos du livre

À propos de l'auteur

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Bob Franklin is also the author of the successful Key Concepts in Journalism Studies.

Quentin Langley is also a public relations professional, writer, speaker and lecturer, and chairs the CIPR (Chartered Institute of Public Relations) education and training committee.

À propos de la quatrième de couverture

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin

"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

• Provides a comprehensive, easy-to-use overview to the field.
• "Covers over 150 central concepts in PR.
• Paves the way for students to tackle primary texts.
• Grounds students in both practice and theory.
• Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1412923190
• ISBN 13: 9781412923194
• Reliure: Broché
• Nombre de pages: 253
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne