Events Management: An Integrated and Practical Approach - Couverture souple

Raj, Razaq; Walters, Paul; Rashid, Tahir

Couverture souple

ISBN 10 : 1412923352 ISBN 13 : 9781412923354

Editeur : SAGE Publications Inc, 2008

Synopsis

'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford

Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.

Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:

- equipment and design,

- planning

- marketing and PR,

- terminology

- legislation

- finance and budgeting

- technology

- sponsorship

- logistics

- the role of events tourism

Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.

A propos du livre

À propos des auteurs

Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.

Dr Tahir Rashid is Associate Dean International,  Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1412923352
• ISBN 13: 9781412923354
• Reliure: Broché
• Nombre de pages: 250
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible