Doing Business Research: A Guide to Theory and Practice. - Couverture souple

Lee, Nick; Lings, Ian

 
9781412928793: Doing Business Research: A Guide to Theory and Practice.
Couverture souple
ISBN 10 : 1412928796 ISBN 13 : 9781412928793
Editeur : SAGE Publications Ltd, 2008

Synopsis

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

- a pragmatic guide to why things are important and how they are important

- a huge range of things to consider that the reader can use to develop their research project further

- a resource book, providing extensive suggested reading to help the researcher do their research.

This book doesn't just show you the 'basics' - it will ultimately empower you to place a magnifying glass on all elements of your research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Nick Lee is Professor of Sales and Management Science at Loughborough University′s School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as ′one of the 15 scientists whose work will shape the future′.

À propos de la quatrième de couverture

An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2008
Langue
anglais
ISBN 10 
1412928796
ISBN 13 
9781412928793
Reliure
Broché
Nombre de pages
423
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781412928786: Doing Business Research: A Guide to Theory and Practice

Edition présentée

ISBN 10 :  1412928788 ISBN 13 :  9781412928786
Editeur : SAGE Publications Inc, 2008
Couverture rigide