Managing Service Operations: Design and Implementation - Couverture rigide

Hollins, William J; Shinkins, Sadie

Couverture rigide

ISBN 10 : 1412929520 ISBN 13 : 9781412929523

Editeur : SAGE Publications Inc, 2006

Synopsis

`Bill Hollins continues his practical investigation of design in the service sector. In this new book with Sadie Shinkins, he provides a down to earth approach to an important topic in the field′ - Naomi Gornick, Honorary Professor, University of Dundee

Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory.

Throughout, chapters contain pedagogical features that will help students to get the most from the ideas and examples being presented in the book. They include:

- Chapter objectives;

- Short cases;

- Student exercises;

- Chapter summaries;

- Further reading section;

- A glossary of key terms.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1412929520
• ISBN 13: 9781412929523
• Reliure: Relié
• Nombre de pages: 312
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible