Articles liés à Managing Service Operations: Design and Implementation

Managing Service Operations: Design and Implementation - Couverture rigide

Hollins, Bill; Shinkins, Sadie

 
9781412929523: Managing Service Operations: Design and Implementation
Couverture rigide
ISBN 10 : 1412929520 ISBN 13 : 9781412929523
Editeur : SAGE Publications Inc, 2006

Synopsis

Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
2006
Langue
anglais
ISBN 10 
1412929520
ISBN 13 
9781412929523
Reliure
Relié
Nombre de pages
299
Coordonnées du fabricant
non disponible
Personne responsable
non disponible