Public Relations: Concepts, Practice and Critique - Couverture souple

L'Etang, Jacquie

Couverture souple

ISBN 10 : 1412930480 ISBN 13 : 9781412930482

Editeur : SAGE Publications Ltd, 2007

Synopsis

This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps students engage with difficult questions about public relations. Readers are encouraged to reflect upon their own relationship with the occupation through exercises, critical reflections, questions for discussion, and vignettes. Students are helped to widen their intellectual perspective on the subject of public relations through 'discipline boxes' which explain source domains, their origins and approaches, and connections to public relations.

A propos du livre

À propos de l'auteur

Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

À propos de la quatrième de couverture

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."
- Amanda Coady, The Hague University

"A typically excellent piece of work from Jacquie L¿Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students."
- Chris Rushton, Sunderland University

"Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims."
- David McKie, Waikato Management School

"At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
- Julia Jahansoozi, University of Central Lancashire

This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:

• Reputation
• Risk
• Impression management
• Celebrity
• Ethics
• Persuasion and propaganda
• Emotional and spiritual dimensions of management
• Promotional culture and globalization

Drawing on a wide range of interdisciplinary sources, Jacquie L¿Etang also encourages students to think critically about public relations as an occupation. Student exercises, ¿critical reflections¿, vignettes and ¿discipline boxes¿ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1412930480
• ISBN 13: 9781412930482
• Reliure: Broché
• Nombre de pages: 290
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne