Public Relations: Concepts, Practice and Critique - Couverture souple

L'Etang, Jacquie

Couverture souple

ISBN 10 : 1412930480 ISBN 13 : 9781412930482

Editeur : SAGE Publications Ltd, 2007

Synopsis

This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps students engage with difficult questions about public relations. Readers are encouraged to reflect upon their own relationship with the occupation through exercises, critical reflections, questions for discussion, and vignettes. Students are helped to widen their intellectual perspective on the subject of public relations through 'discipline boxes' which explain source domains, their origins and approaches, and connections to public relations.

A propos du livre

À propos de l?auteur

Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1412930480
• ISBN 13: 9781412930482
• Reliure: Broché
• Nombre de pages: 290
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne