Strategic Issues Management: Organizations and Public Policy Challenges - Couverture souple

Heath, Robert L.; Palenchar, Michael J.

Couverture souple

ISBN 10 : 1412952115 ISBN 13 : 9781412952118

Editeur : SAGE Publications, Inc, 2008

Synopsis

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.

A propos du livre

À propos de l'auteur

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know--key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

À propos de la quatrième de couverture

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization¿s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.

Features

• Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management
• Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options
• Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses
• Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald¿s and Wal-Mart
• Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation
• Opens each chapter with case study vignettes and closes with summary questions and issues management challenges

Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1412952115
• ISBN 13: 9781412952118
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 412
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne