Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good - Couverture souple

Weinreich, Nedra Kline

Couverture souple

ISBN 10 : 1412953693 ISBN 13 : 9781412953696

Editeur : SAGE Publications, Inc, 2010

Synopsis

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

A propos du livre

À propos de l'auteur

Nedra Kline Weinreich is President of Weinreich Communications, a consulting firm that works with nonprofits and government agencies to help them bring about health and social change. Since 1992, she has developed social marketing and social media programs for clients such as the U.S. Centers for Disease Control and Prevention, U.S. Substance Abuse and Mental Health Services Administration, National Institute for Child Health and Human Development, National Minority AIDS Council, Population Services International, Loyola University of Chicago and many others. Prior to her work with Weinreich Communications, Nedra designed health education and communication programs for public and private organizations. She earned her master’s degree in health and social behavior from the Harvard School of Public Health and teaches a course on social marketing at the UCLA School of Public Health. She offers in-person and online trainings via her Social Marketing University program, as well as customized workshops. Nedra lives in Los Angeles, California, with her husband Gil and children Ariel and Leora.

Nedra would love to hear from you with your thoughts about the book. You can reach her at:
Email: weinreich@social-marketing.com
Web: www.social-marketing.com
Spare Change Blog: www.social-marketing.com/blog/
Twitter: www.twitter.com/Nedra

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1412953693
• ISBN 13: 9781412953696
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 309
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible