The Content Analysis Guidebook - Couverture souple

Kimberly A. Neuendorf

Couverture souple

ISBN 10 : 1412979471 ISBN 13 : 9781412979474

Editeur : SAGE Publications, Inc, 2016

Synopsis

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A propos du livre

À propos de l'auteur

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country's top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

À propos de la quatrième de couverture

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1412979471
• ISBN 13: 9781412979474
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 456
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne