Articles liés à Health Communication Message Design: Theory and Practice

Health Communication Message Design: Theory and Practice - Couverture souple

 
9781412986557: Health Communication Message Design: Theory and Practice
Couverture souple
ISBN 10 : 1412986559 ISBN 13 : 9781412986557
Editeur : SAGE Publications, Inc, 2011

Synopsis

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

À propos de la quatrième de couverture

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications, Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1412986559
ISBN 13 
9781412986557
Reliure
Broché
Numéro d'édition
1
Nombre de pages
277
Éditeur
Cho Hyunyi
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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