Media Research Methods: Understanding Metric and Interpretive Approaches - Couverture souple

Anderson, James A.

Couverture souple

ISBN 10 : 1412999561 ISBN 13 : 9781412999564

Editeur : SAGE Publications, Inc, 2011

Synopsis

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

A propos du livre

À propos de l?auteur

James A. Anderson, Ph.D. (University of Iowa), Professor of Communication and Director of the Center for Communication and Community in the Department of Communication at the University of Utah. He is the author/co-author/editor of 17 books. His more than 100 chapters, articles, and research monographs are in the areas of family studies, cultural studies, media literacy, organizational studies, communicative ethics, methodology, and epistemology. Professor Anderson has been recognized as a "Master Teacher" by the Western States Communication Association and was recently given the Distinguished Scholar Award by the Broadcast Education Association. He is a Fellow of the International Communication Association. He is an active consultant in university administration, distance learning, and applied technology.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1412999561
• ISBN 13: 9781412999564
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 464
• Coordonnées du fabricant: {language_tag:fr_FR,value:"International Associates Auditing & Certification; EUAR@ie.ia-net.com"}