Innovation Masters: History's Best Examples of Business Transformation - Couverture rigide

Couverture rigide

ISBN 10 : 1414496184 ISBN 13 : 9781414496184

Editeur : Cengage Gale, 2012

Synopsis

Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a productâ s relationship to its customer base), or IBM (which successfully shifted an entire companyâ s strategy from providing products to services) will be highlighted.

Détails de l'édition

• Éditeur: Cengage Gale
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1414496184
• ISBN 13: 9781414496184
• Reliure: Relié
• Nombre de pages: 414
• Éditeur: Ferrara Miranda H, Lameau Michele P
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible