Planet Google: One Company's Audacious Plan to Organize Everything We Know - Couverture rigide

Stross, Randall E.

Couverture rigide

ISBN 10 : 141654691X ISBN 13 : 9781416546917

Editeur : The Free Press, 2008

Synopsis

After Google had one of the most successful IPOs in history, in August, 2004, raising a staggering amount of cash, the company set forth on an incredibly audacious new strategy for its future, a vision so bold, large-scale and in many ways so troubling that the company has worked very hard to keep it totally under wraps. Randy Stross has achieved unprecedented access to the Google headquarters and top management, including notoriously close-to-the-vest CEO Eric Schmidt, and to a wide range of sources who have worked with Google or monitored its activities, and he will reveal in this book for the first time the astonishing scale and scope of what Google is setting out to accomplish, and also explore the profound implications for not only the business world, but for our culture at large.

A propos du livre

Présentation de l'éditeur

"In this spellbinding behind-the-scenes look, S tross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review).

Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world’s information," including its users’ most personal information. New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous "Don’t Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.

Revue de presse

"A computer enthusiast who wants to Google Google couldn't find a more dedicated guide than Stross....Stross's access to the company pays off nicely for both Google's fans and people who read books on paper." -- Time

"[An] even-handed and highly readable history of the company." -- Wall Street Journal

"Stross tells the epic info-opera of Google simply and swiftly. He provides elegant microhistories of familiar subjects...and sprinkles just about every page with unexpected tech facts." -- New York magazine

"In this spellbinding behind-the-scenes look at Google, Stross provides an intimate portrait of the company's ambitious aim to 'organize the world's information.'...The narrative reads like a suspense novel." -- Publishers Weekly

"A vigorous history/analysis/appraisal of the 21st century's most notable company." -- Fortune

Détails de l'édition

• Éditeur: The Free Press
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 141654691X
• ISBN 13: 9781416546917
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible