Project 2000: The Rise and Fall of Oldsmobile Division of General Motors - Couverture souple

Horvath, Robert J

 
9781419606007: Project 2000: The Rise and Fall of Oldsmobile Division of General Motors
Couverture souple
ISBN 10 : 141960600X ISBN 13 : 9781419606007
Editeur : Booksurge Publishing, 2006

Synopsis

Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

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À propos de l'auteur

After retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Booksurge Publishing
Date d'édition
2006
Langue
anglais
ISBN 10 
141960600X
ISBN 13 
9781419606007
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
Personne responsable
non disponible