Smart Language: Readers, Readability, and the Grading of Text - Couverture souple

DuBay, William H.

 
9781419654398: Smart Language: Readers, Readability, and the Grading of Text
Couverture souple
ISBN 10 : 141965439X ISBN 13 : 9781419654398
Editeur : BookSurge Publishing, 2007

Synopsis

Smart Language is the story of the readability formulas, standard tools in education, government, and business. Early in the 20th century, education in the U.S. was confronted by a changing school population, especially an increase in the second generation of immigrants in secondary schools. In response, there was a new reliance on scientific tools for studying and objectively measuring educational problems. This effort engaged the best minds of the age, including Edward Thorndike, William Gray, and Edgar Dale. Their work led to the first readability formulas. In 1935, surveys revealed that the average readers in the U.S. were adults of limited reading ability. New studies showed how more readable text increases their readership and comprehension. Today, the readability formulas continue to benefit millions of readers throughout the world in many languages. William H. DuBay is a professional writer with 40 years experience in public relations and technical communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

William H. DuBay is a professional writer with 40 years experience in public relations and technical writing. He currently is a readability consultant in Washington State.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
BookSurge Publishing
Date d'édition
2007
Langue
anglais
ISBN 10 
141965439X
ISBN 13 
9781419654398
Reliure
Broché
Nombre de pages
158
Coordonnées du fabricant
non disponible
Personne responsable
non disponible