Articles liés à Data Mining for Design and Marketing

Data Mining for Design and Marketing - Couverture rigide

Livre 8 sur 56: Chapman & Hall/CRC Data Mining and Knowledge Discovery
 
9781420070194: Data Mining for Design and Marketing
Couverture rigide
ISBN 10 : 1420070193 ISBN 13 : 9781420070194
Editeur : Chapman and Hall/CRC, 2009

Synopsis

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Yukio Ohsawa, Katsutoshi Yada

À propos de la quatrième de couverture

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Chapman and Hall/CRC
Date d'édition
2009
Langue
anglais
ISBN 10 
1420070193
ISBN 13 
9781420070194
Reliure
Relié
Nombre de pages
319
Éditeur
Ohsawa Yukio, Yada Katsutoshi
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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