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Signs, Streets, and Storefronts: A History of Architecture and Graphics Along America's Commercial Corridors - Couverture rigide
Synopsis
Treu tackles the architectural history and signage of Main Street and the strip--from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz.
Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards
Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.
Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia.
The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.
A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Martin Treu is an architect and environmental graphic designer. He is creative director of Treu Design.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Signs, Streets, and Storefronts: A History of Architecture and Graphics Along America's Commercial Corridors
Edité par
Johns Hopkins University Press, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
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Signs, Streets, and Storefronts : A History of Architecture and Graphics along America's Commercial Corridors
Edité par
Johns Hopkins University Press, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
Ancien ou d'occasion
Couverture rigide
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Signs, Streets, and Storefronts : A History of Architecture and Graphics Along America's Commercial Corridors
Edité par
Johns Hopkins University Press, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
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Signs, Streets, and Storefronts (Hardcover)
Edité par
Johns Hopkins University Press, Baltimore, MD, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
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Hardcover. Etat : new. Hardcover. "Signs, Streets, and Storefronts" addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781421404943
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Signs, Streets, and Storefronts : A History of Architecture and Graphics Along America's Commercial Corridors
Edité par
Johns Hopkins University Press, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 18067693
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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America?s Commercial Corridors
Edité par
Johns Hopkins University Press, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
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Etat : New. 2012. Hardcover. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. Num Pages: 400 pages, 173, 134 black & white illustrations, 39 colour illustrations. BIC Classification: AMX; HBJK; KCZ. Category: (P) Professional & Vocational. Dimension: 258 x 206 x 29. Weight in Grams: 1350. . . . . . N° de réf. du vendeur V9781421404943
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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America s Commercial Corridors
Edité par
Johns Hopkins University Press, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
Neuf
Couverture rigide
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. 2012. Hardcover. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. Num Pages: 400 pages, 173, 134 black & white illustrations, 39 colour illustrations. BIC Classification: AMX; HBJK; KCZ. Category: (P) Professional & Vocational. Dimension: 258 x 206 x 29. Weight in Grams: 1350. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9781421404943
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Signs, Streets, and Storefronts A History of Architecture and Graphics along America`s Commercial Corridors
Edité par
Johns Hopkins Univ Pr, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
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Hardcover. Etat : Brand New. 416 pages. 10.00x8.00x1.15 inches. In Stock. N° de réf. du vendeur 142140494X
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Signs, Streets, and Storefronts (Hardcover)
Edité par
Johns Hopkins University Press, Baltimore, MD, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
Neuf
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Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. "Signs, Streets, and Storefronts" addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781421404943
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Signs, Streets and Storefronts : a History of Architecture and Graphics Along America's Commercial Corridors
Edité par
Johns Hopkins University Press, 2012
ISBN 10 : 142140494X
ISBN 13 : 9781421404943
Neuf
Couverture rigide
Vendeur : BWS BKS, Ferndale, NY, Etats-Unis
Évaluation du vendeur 2 sur 5 étoiles
Hardcover. Etat : New. Orderbook - wwb -- SIGNS, STREETS AND STOREFRONTS: A HISTORY OF ARCHITECTURE AND GRAPHICS ALONG AMERICA'S COMMERCIAL CORRIDORS. Martin Treu. Johns Hopkins University Press, Baltimore, 2012. 428 pp. With 192 ills. (45 col. ). 26 x 21 cm. LC 2011-47322 ISBN 9781421404943 In English. Indexing: Western â" United States â" 1900-1945, Post-1945 â" Architecture Plans: 71 Worldwide Number: 150471Hardcover $49.95x (libraries receive a 10% discount on this title) 99 / CHANGE0722022; *** FREE UPGRADE to Courier/Priority Shipping Upon Request *** - *** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT - Flawless copy, brand new, pristine, never opened -- 428 pages; well illustrated with black and white and some color images. -- with a bonus offer--. N° de réf. du vendeur 103293
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