Business leaders need bold strategies to stay relevant and win. In "Big Think Strategy", Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized 'small think' - the inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling. Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to infuse fresh thinking into the planning process. Through his commentary on the Trojan War, the film "Fitzcarraldo", and the composer Gustav Mahler, Schmitt uncovers the essence of bold leadership and the levers of revolutionary change.Abundant examples from Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera, and the Bill and Melinda Gates Foundation to name a few, show 'big think strategy' in action. Tested by daring executives in a diverse range of industries, the practical ideas and tools in this book will help you leverage bold ideas in your strategic planning and position your firm uniquely for lasting market relevance and success.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.
Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School 's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success.
Bernd H. Schmitt is Co-founder and CEO of The EX Group and is the Robert D. Calkins Professor of International Business at Columbia Business School in New York. He is a driving force behind the concept of customer experiential marketing. Schmitt, who also directs Columbia's Center on Global Brand Leadership, has published six books on the subject, three of them co-authored, with translations in sixteen languages. Schmitt counts among his clients Sony, IBM and Cathay Pacific, and is regularly interviewed on international television networks including the BBC, CNN and CNBC. His previous books, which include Customer Experience Management (Wiley), There's No Business That's Not Show Business (New Press), Build Your Own Garage, Marketing Aesthetics, and Experiential Marketing (Free Press), have been translated into thirteen languages.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
Gratuit
Vers Etats-Unis
Frais de port :
EUR 2,70
Vers Etats-Unis
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00027590108
Quantité disponible : 3 disponible(s)
Vendeur : Goodwill, Brooklyn Park, MN, Etats-Unis
hardcover. Etat : VeryGood. There is handwriting, stickers or numbers inside the back cover. N° de réf. du vendeur 2Y6RVK0042QD_ns
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.98. N° de réf. du vendeur G1422103218I4N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.98. N° de réf. du vendeur G1422103218I4N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.98. N° de réf. du vendeur G1422103218I4N00
Quantité disponible : 1 disponible(s)
Vendeur : Irish Booksellers, Portland, ME, Etats-Unis
Etat : Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. N° de réf. du vendeur 21-1422103218-G
Quantité disponible : 1 disponible(s)
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003222336
Quantité disponible : 1 disponible(s)
Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. N° de réf. du vendeur S_403284882
Quantité disponible : 1 disponible(s)
Vendeur : Goldstone Books, Llandybie, Royaume-Uni
hardcover. Etat : Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N° de réf. du vendeur mon0006695251
Quantité disponible : 1 disponible(s)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781422103210
Quantité disponible : 1 disponible(s)